Cartons of imported products on pallets in a small Port Melbourne warehouse at dusk, with the city beyond

Broker-arranged

Product liability insurance

Cover for injury or damage caused by goods you make, import, sell or supply. If you import or manufacture products, Australian Consumer Law can treat you as the manufacturer, and a licensed broker arranges cover that fits.

  • For makers, importers and wholesalers
  • One short form, then a licensed broker takes it from there

Updated General advice only

What is product liability insurance?

Product liability insurance covers claims that goods you make, import, sell or supply caused injury or property damage. Many small business public liability policies include products liability. Standalone or higher cover is arranged through a broker for manufacturers, importers and businesses with higher product risk.

Why importers and makers need to check their cover

Why importers and makers need to check their cover
RuleWhat it means
Who counts as the manufacturerUnder Australian Consumer Law, a manufacturer can include whoever makes or assembles the goods, imports them when the maker has no office in Australia, or puts its own brand on them.
Mandatory reportingAnyone in the supply chain who becomes aware of a death, serious injury or illness associated with a product must report it to the ACCC within 2 days.
RecallsIf you recall a product, you must tell the ACCC. Recall costs are usually a separate cover from product liability.

What a broker will ask about

What you sellThe products, and how they could cause injury or damage.
Where they come fromImported or made locally, and whether the maker has an Australian office.
Where they’re soldExports, especially to the USA or Canada, may be excluded or need specific cover.
Your turnoverProduct sales and the volume you supply.
Quality controlTesting, certification and supplier agreements.
Claims and recallsAny past incidents.

What product liability won’t cover

These need other cover, or aren’t insurable:

  • The cost of a recall.Product recall cover is usually separate.
  • Replacing faulty products.Product liability covers the injury or damage they cause, not the goods themselves.
  • Advice about products.Professional indemnity, if you advise customers as a service.

How to get product liability through us

Tell us about your productsOne short form, with no phone number needed.
A broker reviews itA licensed broker checks what you need and the insurers that fit.
Get your quotesThe broker arranges quotes and explains the differences. Read the PDS before you choose.

Product liability questions

Is product liability included in public liability?

Often, in small business policies. Manufacturers, importers and higher-risk products may need standalone or higher cover, arranged by a broker.

Do importers need product liability insurance?

Importers can be treated as the manufacturer under Australian Consumer Law when the maker has no office in Australia, so it’s worth checking your cover.

Do I have to report injuries caused by my products?

Yes. Suppliers must report a death, serious injury or illness associated with a product to the ACCC within 2 days of becoming aware of it.

Does product liability cover recalls?

Usually not. Product recall cover is typically separate.

Why is product liability arranged by a broker?

Cover depends heavily on the products and where they’re sold, so a licensed broker reviews them and arranges suitable quotes.

What’s the difference between public liability and product liability?

Public liability covers injury or property damage caused by your business activities, such as work on a client’s site. Product liability covers injury or damage caused by a product you make, import or sell, after it has left your hands. Most small business policies combine them as public and products liability.

What does product liability insurance not cover?

Usually the cost of recalling or replacing your own products, repairs under warranty, and, unless the policy says otherwise, products sold into the USA or Canada. Read the PDS for the exclusions that apply to you.

How much does product liability insurance cost?

It depends on what you sell, where you sell it, whether you make or import it, your turnover and your claims history. We don’t publish prices. A broker quotes on your details.

Keep reading

More broker-arranged cover

Sources

  1. ACCC: Product safety responsibilities
  2. Product Safety Australia: Make a mandatory report
  3. Product Safety Australia: Tell the ACCC of the recall
  4. business.gov.au: Types of business insurance
Reviewed 22 October 2026. General information only, not personal advice. Read the PDS and TMD before you buy.
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Product liability

You make it, import it or sell it. Cover it.